Coach more clients. Miss nothing.
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Atletafit is the coaching platform built around an AI that knows your clients. Ask it anything, from whose plan ends next week to who always slips at the weekend, and get the answer with the reasons behind it. Program strength, conditioning, endurance and Hyrox, with nutrition, habits and check-ins in the same place.
Not a waitlist for an idea. The software is built.
Ask anything about your clients.
Get the answer, and the reason.
Until now, coaching software stored the data and left the reading to you: every log, every check-in, every client, one at a time. It’s why most coaches top out at the roster they can hold in their head.
Atletafit reads all of it, for every client, from their first week to this morning, and answers whatever you ask in plain English. The ceiling on how many people you can coach well just lifted.
Who’s been under their protein target for more than a week, and why?
Three clients stand out over the last two weeks.
- Jordan M.11 of 14 days under · avg 118 of 165 g
It started the week he went onto night shifts, which he mentioned in his check-in on the 2nd. His sleep has dropped over the same stretch.
- Mira K.Rest days only · avg 128 of 150 g
She’s on target every training day, so this looks like a rest-day habit rather than appetite.
- Alex L.Under on all 4 days he logged
He’s only logged 4 of the 14 days, so this may be logging rather than eating. Worth asking before you change anything.
I’d start with Jordan. The shifts are showing up in his sleep, and in his sessions too.
- Whose plan ends in the next two weeks?
- Who’s missed their macros for more than a week?
- Who tends to skip training at the weekend?
- Whose sleep drops at the weekend, and does their training follow?
- Who’s behind pace for their goal deadline?
- Who set a PR this week?
- What changed for Mira in the month her weight stalled?
- Compare Sam’s last two blocks. Which one worked better?
Or anything else. If a client logged it, you can ask about it.
Ask about this morning or their first week with you. It reads every session, food log, habit, check-in and measurement they’ve logged since they started.
It joins up training, food, sleep, stress and what they told you in their check-ins, so you know why someone is slipping before you message them.
Ask across every client and get back the few who need you this week, instead of opening forty profiles to find them.
AI is the biggest change to coaching since it moved online, and the big platforms pointed theirs at writing programs. A chatbot could already do that, and it was never what your clients paid you for. What no chatbot could do was know your clients. That’s where we pointed ours.
Already using Claude or ChatGPT? Bring your clients with you.
Connect Atletafit to your own Claude or ChatGPT account and ask about your clients right there, next to everything else you use it for.
Then let it do the watching. Describe what you care about in a sentence and it runs on a schedule, emailing you when it finds something. Set up as many as you like, on whichever numbers matter to you.
You stop checking on everyone, and hear about the ones who need you.
- Every Monday · 07:00Email
Email me anyone who did less than 70% of their sessions last week, and what got in the way.
- Every morning · 06:30Email
Tell me if anyone’s sleep has dropped four nights in a row.
- Every Friday · 16:00Email
Send me whose block ends in the next two weeks, so I can plan what’s next.
Strength, conditioning, endurance, Hyrox.
Programmed properly, in one place.
Most coaching software was built around sets and reps, so the run, the row and the sled push ended up in a notes box. Atletafit measures every kind of training the way it should be measured, so you can coach the powerlifter, the marathon runner and the hybrid athlete from one place, in as much or as little detail as you like.
Written the way you write it
Load, reps, RPE, RIR, %1RM, tempo and rest, set by set, with warm-ups, drop sets and sets to failure.
The clock comes with it
Supersets, circuits, AMRAPs, EMOMs and for-time workouts. Your client gets the timer in their app, and their score is saved with the workout.
Pace, splits, zones and watts
Runs, rides and rows by distance or time, targeting pace, split, heart rate zone, power or a percentage of FTP.
Every station, and the runs between
Runs, sleds, ergs, carries, lunges and wall balls in one session, each measured the way race day measures it, and timed as one piece if you want.
“5k easy”, or every interval with its pace and heart rate. You choose what each exercise asks for, and your client logs exactly that, nothing more.
A morning run and an evening lift sit on the same day, each its own workout, logged and counted on its own.
Pace on runs, splits on the rower, watts on the bike, estimated maxes on lifts. Race-distance PRs, from a 5k to a marathon or a 2k row, are picked up automatically.
A coaching week holds three jobs.
Only two of them grow anything.
Coaching the roster
Watching the journey, noticing when it slips, adjusting the plan to a real life. This is the thing clients actually pay for, and the reason they stay.
Making the content
Every independent coach is also a one-person media operation. The reels, posts and videos are how a stranger decides to trust you enough to pay.
Running the machine
Rebuilding programs week by week, recalculating macros by hand, chasing check-ins and then reading them line by line, scrolling through every client’s logs to spot who’s slipping, onboarding admin. Nobody pays for it, nobody chases you for it, and it never stops, so it quietly takes the hours from the other two. The coaching gets thinner. The posting stops.
Spreadsheets in one place, PDFs in another, check-ins in WhatsApp, progress in a camera roll, and you are the only thing connecting any of it. Atletafit puts job three in one system and hands the reading to AI. It goes through every client’s training, nutrition, habits, wellness and check-ins and tells you what matters and why, so you’re no longer the one joining the dots. No funnels, no marketing bolt-ons. Just the delivery of coaching, done properly, and the hours handed back to the two jobs that grow the business.
This was your Sunday.
Now it’s just Sunday.
Six tools, one memory holding them together, and the coaching hasn’t started yet.
One system, and AI that joins the dots for you. Scroll to watch the desk clear.
re: knee???
Clients don’t leave because the programming was wrong. They leave because they stopped feeling seen.
of customers leave a business because of perceived indifference: the sense that nobody there cares. Only 14% leave dissatisfied with the product itself.
reason clients fire their trainer isn't price and isn't results. It's that they felt they had no real relationship with them.
is the average personal-training client relationship. Coaches can expect to lose up to half their roster in a year; most dropout lands in weeks 8–16.
without logged activity makes a client 68% more likely to cancel. The drift is visible for weeks before the cancellation message arrives, to anyone with the data in one place.
Attention isn’t a soft variable. It’s the one that moves the number.
Across a dataset of more than 78,000 gym visits, retention researcher Dr Paul Bedford found that a single conversation with staff made a member 20% more likely to return the following month. Four or more interactions a month: 80% more likely. Structured onboarding with follow-up produced 87% retention at six months, against 60% without.
It gives the hours back.
Then it shows you where to spend them.
Everything a coaching business runs on, in one system: programs, nutrition, habits, check-ins, onboarding and the client app. Nutrition follows the training, a client’s history stays exactly as it happened, and the AI works from the same data you see.
Your clients get a real app, not a link
The half of the product you don’t see. Today’s session and nutrition targets, sets logged as they go, the timer for the AMRAP, a wellness check, their habits and their whole history. It’s the same data you’re looking at, so a session logged at 6am is on your screen at 6:01.
Both apps are built and submitted. We expect them in the App Store and Play Store for beta launch, and every client can use the same thing in a mobile browser from day one, so nobody waits on a review queue to get started.
- Log in a rush or log every setToday's session opens with your prescription already in it, from sets and RPE to pace and splits. Tick a set to log it, or add the numbers.
- Their plan, not a PDF of itMove or swap a session when life moves. The week reshuffles instead of breaking, and the nutrition moves with it.
- The weekly check-in, from the phoneBuilt from the questions you chose for them, sent in a few taps, and read by the AI before it reaches you.
- Synced with their phone and watchWhat their devices already record comes in through Apple Health on iPhone and Health Connect on Android, so they log less and you see more.
- Progress they can seeTheir habits week by week, measurements against the goal, PRs, and everything you've shared with them, in one place instead of DMs.
Send an invite and your new client fills in a full intake: goals, lifestyle, food, injuries and training history. Sync it into their profile in one click, then set their start date, first check-in and welcome message in one step.
Choose exactly what each client is asked, add your own questions, save the form as a template, and set the check-in for whichever day suits them.
Calories and macros worked out from their stats and their goal, paced to the deadline, with more on training days. Prefer your own numbers? Type them in and split the macros with a slider.
Water, steps, sleep, mobility, anything. A tick or a number, on set days or a few times a week, and changing a habit never rewrites what they've already done.
Set a goal with a deadline and see whether the pace it needs is safe. Map out the year in named blocks, like a cut, a build or race prep, and every plan sits inside them.
Your programs, sessions and exercises in one place, with your own exercises and demo videos alongside a full catalogue, ready to drop into any plan.
One thing leads to the next.
Time back
Every part of the plan in one system, and AI doing the reading for you.
Attention up, content out
The two jobs that grow a roster get the hours job three was taking.
Clients who stay
People who feel coached don't drift, and the drift you can see, you can catch.
A roster that compounds
Long-tenure clients bring the referrals, and now there’s room to say yes to them.
Every month a client stays is revenue you didn’t have to go and win again, and marketing research has put the cost of winning a new customer at several times the cost of keeping one. Retention isn’t a metric here. It’s the business.
The waitlist isn’t a mailing list.
It’s a founding seat.
Your price, locked for life
Join before beta and you keep founding pricing for as long as you coach with us, well under the public rate, forever. No tiers, no per-seat, no creep.
Help decide what ships first
Founding coaches tell us where the hours actually go. We build the cut that matters to working coaches, not the feature list that demos well.
Private beta opens this autumn.
Be one of the founding coaches inside on day one. Ten seconds, no card, one email when the doors open.