Legal

Privacy Notice

Effective 4 August 2026 · v1.0 · UK GDPR

Atletafit is not open yet. Today this site does one thing: it takes your name and your email so we can tell you when it is. This notice covers that, and nothing more, because there is nothing more. We do not sell your details, and we do not add you to anything you did not ask for.

01 · Who we are, and what this covers

Atletafit is a coaching platform being built in the United Kingdom. We decide what happens to the personal data collected through this site, which under UK GDPR makes us the controller of it.

We are not incorporated yet, so there is no company number to give you. When that changes, this notice changes with it and the effective date at the top of the page moves.

For anything in this notice, including a request to see or delete what we hold, write to hello@atletafit.com. It reaches a person, not a queue.

This notice covers atletafit.com and the waitlist. It does not cover the Atletafit platform, because the platform is not open. Section 11 sets out what changes when it is.

02 · What we collect

When you join the waitlist:

  • Your name and email address, because you typed them in.
  • Whether you asked for build updates, which is the optional box under the form.
  • The time you submitted it, so we can show what you agreed to and when.

Automatically, when anyone visits:

  • Your IP address, browser and the pages you asked for, in server and security logs kept by our hosting and network providers.
  • A signal from the bot check on the form, which tells us whether a submission looks human. It does not tell us who you are.

What we do not collect. No health data, no training or nutrition records, no client information, no card details. None of it exists yet and none of it passes through this site. There are no analytics, advertising or tracking cookies here either, which is why you were not asked to accept any. Section 07 has the detail.

03 · Why we collect it, and our lawful basis

Four purposes, and the basis in law we rely on for each. Nothing is collected for a purpose that is not on this list.

What we doConfirm your signup, and tell you when Atletafit opens
Lawful basisConsent, Article 6(1)(a). You gave it by joining, and you can withdraw it at any time.
How longUntil launch plus twelve months, or until you ask us to remove you
What we doSend build updates before launch
Lawful basisConsent, Article 6(1)(a). Only if you ticked the box. Every update carries a one-click unsubscribe.
How longUntil you unsubscribe or ask us to remove you
What we doKeep the form free of bots
Lawful basisLegitimate interests, Article 6(1)(f). Ours, in a signup list that is made of real people.
How longThe bot check is a pass or fail signal we act on and do not store
What we doKeep the site up and secure
Lawful basisLegitimate interests, Article 6(1)(f). Ours and yours, in a site that stays online and unabused.
How longHeld by the providers below on their own short cycles

Withdrawing consent takes one email and we will not ask you why. It does not affect anything we did while the consent was live.

04 · Who else handles it

Running a website means a handful of other companies touch some of this. We keep the list short, and each one only does the job in its row.

We have described them by what they do rather than by name. UK GDPR asks for the recipients or the categories of recipients, and while we are this small the category carries what actually matters to you: what they can see, and where they are. If you want the specific companies, ask at hello@atletafit.com and we will tell you.

What they doHosting and content delivery
What they seeRequests to this site, including IP addresses
WhereUK, EU, US
What they doDatabase and file storage
What they seeYour name, email and signup time
WhereEU
What they doTransactional email
What they seeYour name and email, and whether you opened what we sent
WhereEU, US
What they doDNS, security and bot protection
What they seeRequests to this site, including IP addresses
WhereGlobal edge network
What they doPayments
What they seeNothing yet. No payment is possible until the platform opens
WhereEU, US

None of them may use your details for their own purposes. They act on our instructions, under a written contract. We do not sell your data, we do not share it with advertisers, and we do not train machine learning models on it.

05 · Where your data goes

Our providers are based in, or store data in, the United Kingdom, the European Economic Area and the United States.

Where personal data leaves the UK, we rely on one of the following, in this order of preference:

  • a UK adequacy decision, which is what covers the EEA;
  • the UK International Data Transfer Agreement, or the UK Addendum to the EU Standard Contractual Clauses;
  • the UK Extension to the EU-US Data Privacy Framework, where the provider is certified under it.

If you are in Australia: this is the disclosure Australian Privacy Principles 1.4 and 8 ask for. The countries named above are where your details are likely to be handled.

06 · How long we keep it

  • Waitlist entries: until Atletafit opens plus twelve months, so that founding pricing can actually be honoured, or until you ask us to remove you, whichever comes first.
  • Update subscribers: until you unsubscribe.
  • Server and security logs: kept by the providers in section 04, on their cycles rather than ours. Days, not years.

When you ask to be removed, you are removed from our records. Backups roll over on their own schedule, so a copy can survive there briefly before it is overwritten. It is not used for anything in the meantime.

07 · Cookies and local storage

There is no cookie banner on this site because there is nothing to consent to. We run no analytics, no advertising, and no tracking of any kind.

What is stored on your device, and why:

  • One item in your browser’s local storage, holding the name and email you submitted, so the page can tell you that you already joined instead of asking twice. Clearing your browser data removes it.
  • A short-lived cookie from the bot check, set only while it runs. It separates a person from a script and is strictly necessary for the form to work.
  • A preview cookie, set only by a private link we use to look at unreleased pages. An ordinary visit never sets it.

08 · Your rights

If you are in the UK or the EU

You have the right to:

  • see what we hold about you (access);
  • have anything wrong corrected (rectification);
  • have it deleted (erasure);
  • limit what we do with it (restriction);
  • receive a copy in a portable format (portability);
  • object to anything we base on legitimate interests;
  • withdraw consent at any time, without affecting what came before.

Exercising any of them is free and takes one email to hello@atletafit.com. We will acknowledge quickly and answer in full within one month.

You can also complain to the Information Commissioner’s Office, at ico.org.uk/make-a-complaint, on 0303 123 1113, or at Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF. We would rather you came to us first, but you are not required to.

If you are in the United States

We do not sell your personal information, and we do not share it for cross-context behavioural advertising, as California law uses those terms. You can ask what we hold and ask us to delete it, at the same address. We will not give you a worse experience for asking.

If you are in Australia

Under the Australian Privacy Principles you can ask for access to your personal information and ask us to correct it. If you are unhappy with how we handle that, you can complain to the Office of the Australian Information Commissioner at oaic.gov.au.

09 · Keeping it safe

Everything moves over TLS. Access to the signup list is limited to the people who need it. The strongest protection here is how little there is: no card numbers, no health information, no client records, nothing that would matter much to anyone who took it.

If there were a breach that put you at risk, we would tell you, and we would tell the ICO within 72 hours where the law requires it. For Australian residents, the Notifiable Data Breaches scheme applies and we would notify the OAIC on the same basis.

10 · Children

Atletafit is a tool for working coaches. This site is not aimed at children and we do not knowingly collect anything from anyone under 18. If you think we have, tell us and it will be deleted.

11 · What changes when Atletafit opens

Today we are the controller of a short list of names and email addresses. When the platform opens, the relationship changes: what your clients share belongs to them, you become the controller of it, and we become your processor, acting on your instructions.

That brings things this notice does not yet need:

  • a data processing agreement, carrying the processor terms Article 28 requires;
  • a named list of subprocessors, with notice to you before it changes;
  • specific handling for health information, which is special category data under Article 9 and needs its own condition and safeguards;
  • a version of this notice that covers the platform, not just the site.

All of it will be published before any client data reaches us, and we will email the list when it is.

12 · Changes to this notice

The version and effective date sit at the top of this page. If we change something that affects you, we will email everyone on the waitlist rather than quietly reposting the page and hoping you re-read it.

13 · Contact

hello@atletafit.com, for privacy requests and everything else. We are not large enough to be required to appoint a Data Protection Officer under Article 37, and we have not appointed one, so that address reaches the person who actually decides these things.

Complaints go to the ICO in the UK, or the OAIC in Australia. Both are linked in section 08.