Independent coach using atletafit coaching software
For independent coaches

Built for the
coach who does
everything.

If you're a one-person operation writing plans at night, chasing check-ins at lunch, and stitching spreadsheets on Sunday, stop. Your stack is the problem.

The four pillars

A system,
not a pile of tools.

Built around how good coaches actually work. The plan keeps itself right, the client logs daily, the system ranks who needs you, and each week reads itself back.

01

The Plan

The AI builds the training around the goal. The formulas calculate nutrition, auditable, not a black box. Skip a session and the targets recalculate themselves, so the plan stays right without you touching it.

Plan upkeepZero
02

The Daily Pulse

A 30-second check-in from your client each day. Energy, sleep, soreness and mood, plus whether the session got done and the nutrition stayed on plan, and a note if they have one. You get the signal, every day, with no chasing.

Client time30 sec
03

The Attention Feed

Every pulse lands in one queue, ranked by who actually needs you. Flags for red signals, chases for clients gone quiet, wins worth a word. The system does the watching, so you spend attention where it counts.

Your review18 min
04

The Check-in

Each week writes itself from the daily logs. The AI reads back across the whole relationship and surfaces the pattern already joined up, so you read insight, not raw data. The judgment a great coach has, scaled across every client.

You readInsight
What you'll touch daily

Four surfaces,
done very well.

01 / The Plan

Builds itself,
keeps itself right.

Two-minute setup: enter the goal and metrics, the system builds from there. The AI shapes the training, the formulas calculate nutrition. Move a session and every downstream target recalculates on its own.

Self-cascading targets: no incumbent recalculates the plan for you, we do
Nutrition on Mifflin-St Jeor and Katch-McArdle, auditable, not a black box
Block periodization with RPE + pulse fused into one readiness modifier
Import a Google Sheet → parsed plan, one click
02 / The Daily Pulse

Signal in.
Noise out.

The Pulse card is intentionally small. A few sliders, a mood, training and nutrition adherence tapped in, a typed note if they have one. The AI reads it against the whole relationship, not just this week, and it arrives ranked.

Wellness, training and nutrition adherence in one 30-second check-in
A typed note when the client wants to add context
Adaptive: asks more on flagged days, less on quiet ones
Historical chart builds passively, no extra questions
03 / The Attention Feed

Who needs you,
already ranked.

Every pulse lands in one queue, sorted by reason rather than recency. The system reads the signals and ranks the day for you, so you open to a to-do list, not a wall of dashboards.

Flags for red signals, chases for clients gone quiet, wins worth a word
One-line reason on every row, you know why before you click
Ranking draws on the full history, not just the latest week
The system does the watching, you spend attention where it counts
04 / The Check-in

Insight,
not raw data.

Each week writes itself from the daily logs. The AI reads back across the entire relationship, habits, training and adherence, and surfaces the pattern already joined up. You read it, edit it, send it.

Auto-compiled from the week, no scanning logs to find the thread
Joined-up insight: adherence dips when volume spikes, energy tracks sleep
Longitudinal, not the latest week in isolation
The judgment a great coach has, finally scaled across every client
Ready when you are

Your Sunday night
is waiting. Take it back.

Free for 14 days. Import your Sheet. We'll handle the rest.